You can learn a lot from people and gain firsthand insight into the crowd you pick employees from. What makes LinkedIn great is the community. Even if you’re not currently looking for new team members, connect with thought leaders and people whose posts and content gain traction. However, there is a wrong and right way to do it.īelow are a few tips on engaging with people in a way that won’t make them mute you-because nobody likes incessant users who wish to become LinkedIn celebrities overnight.įollow and connect with influential people. The more you post, comment, and participate, the more visible you are. While we’re at it, your company’s following is the first pool to dive into when looking for job candidates, as they’re already interested!ĭon’t just let your polished profile sit pretty and do nothing! Post news and industry-related content often to increase your visibility on LinkedIn, and invite candidates to follow the page and stay up to date in case something they deem valuable pops up. Update the details to match the company’s current standing, and craft an attractive company summary that tells a story about the business. When it comes to seeing who’s viewed your profile, you should know that it depends on your settings if you allow others to see you, you can see them, as well.īecause you’re recruiting on behalf of your company, potential employees will look at the company’s LinkedIn profile when researching what it’s all about, so you should improve it and use its potential. Don’t reveal all of your cards to the public (and the competition) hide your connections, turn off the activity broadcast, and be mindful of what you like, as it shows up on your connections’ timelines. Not everything you change on your profile needs to be visible. Switch those numbers for something better, if you haven’t already, and you’ll be easier to find. Fixing up a few spots here and there can make all the difference in how people perceive you! For example, take a look at your profile URL. Some keywords to include are job titles, locations, industries, and company names.Īdd a professional touch. Sprinkle with relevant keywords so your profile comes up when people look for their next job opportunity. Structure the text with bullets so it’s tidy and attention-grabbing. The bio section is a place to tell more about your career, so pick the best of your working history, and elaborate in no more than three paragraphs. With only 120 characters at your disposal, pick the wording carefully say what you do instead of who you are, like this: “ Looking for Senior SEO Specialists in Boston, MA, for Fortune 500 Marketing Company.” The headline stands right next to your name and your face. Clubbing photos are a no-go.Ī cover photo is a great place for an important message you want to send to everyone who comes to your profile, such as your company values and culture or that you’re hiring. A clean and professional profile picture is a must it should be a reflection of your brand and the things you stand for, and it would be a bonus if you look pleasant and confident. To convey such an image, there are several steps to go through: Make sure the interested candidates can see you’re looking for them instantly and that you’re a professional and reliable person. It doesn’t matter that you’re focused on others-your profile is the first item on the checklist! How to create a fast and effective job recruiting process-from outreach to the interview.How to research and filter out candidates. What the right way is to connect with people and be active so that you’re noticeable but not too spammy.How to tidy up your and your company’s profile to leave a good impression.
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